In today’s digital age, business owners not only want visibility; they also want results. With that said, Performance Marketing is one way to achieve the desired outcome!
What is Performance Marketing?
Performance Marketing is when you only pay for the outcome of your Marketing efforts, such as a Click, a Lead, a Sale or an App Install. Traditionally, you would have to pay for the exposure of your Marketing efforts.
In Performance Marketing, you will be paying for the actual achievement of your Marketing goals.
You will not be guessing whether your efforts are working or not; you will have the ability to track and measure the success of your Marketing campaigns and make adjustments as needed to improve and increase their effectiveness.
An Example: If you use Google or Facebook Ads with a pay-per-click or pay-per-sale system for adverting – that is performance marketing. Commonly used performance marketing platforms include: Google Ads Facebook Ads Instagram Ads YouTube Ads Affiliate Marketing Networks Reasons Why Businesses Should Have Performance Marketing Today
- Every Rupee Counts You can see exactly how much you’re spending and how much return on investment (ROI) you get.
- Results are Almost Instant and Measurable You don’t have to wait for months to see results; you can track performance continuously and in real time.
- Decision Making is Based on Data You can see what is and isn’t working with your campaign and make improvements immediately.